Facebook has been labeled as the world’s most popular website with over 1.3 Billion users. Over 75% of Facebook users log on every single day, and those users are very active. The average Facebook user checks news feeds between 11 and 18 times a day. These users are updating a network of more than 100 friends and colleagues about what they are doing, their favorite things and experiences they have had. The people that they are connected to are listening. Over 70% of consumers say that they check a company’s reviews on Facebook before they make a purchase. Facebook is one of the strongest and most effective marketing tools today.
Instagram is meant for use on mobile devices, and users tend to use the network all the time, any time.
On Instagram, your captions should be compelling. The official character limit on Instagram is 2,200 characters, but you’ll want to cut it shorter than that to avoid losing the interest of your readers. Use your Instagram captions to tell a story, connect with your followers, promote an upcoming campaign, or sell a specific product pictured in your post. Instagram and Twitter are where hashtags are most used and most effective out of all social media platforms.
Twitter is a micro-blogging platform that offers social and brand interaction. While most Facebook users will stay connected to the site for an average of about 1 hour per visit, Twitter users operate in smaller, more frequent interactions throughout the day. More than 750 tweets go out per second.
Twitter was one of the first sites to use hashtags, and hashtags are most effective on Twitter and Instagram.
Like Facebook, people use Twitter on tablets, personal computers and most of all mobile. Mobile is becoming one of the most used platforms for internet access. That means that it is important for your business to have a responsive website, many websites are not updated to interact sufficiently with mobile devices.
Besides having an optimized and responsive website having a social media presence will keep your audience connected to you even while on the go.
LinkedIn is a great platform if you’re marketing to other businesses and professionals. Here are a few reasons why:
LinkedIn is a network that consists of over 65 million people from around the world. The average LinkedIn member has an annual household income of over $100,000. One person creates a LinkedIn account every second. Nearly 50% of LinkedIn members have decision-making authority for their companies. Like other forms of social media, marketing on LinkedIn is relatively inexpensive and provides a lot of bang for the buck. If your business is B2B, you need to get in the game.
YouTube has revolutionized the Internet’s interaction with video. This social media platform pulls in more than 2 billion viewers per day, with reach around the world. Video marketing has become very relevant in advertising and brand building.
Many small businesses are starting to use video marketing to attract customers, and YouTube, owned by Google, is how they are doing it.
Posting videos on Youtube is free, and depending on your content you may gain exposure from some of YouTube’s millions of users. The YouTube platform is an affordable way to promote your business online. Consumers are more likely to share videos with their existing social networks than any other form of media.